It's not SaaS. It's operational infrastructure.
A 10-person ops team costs you £400–£600K/year. Hotchilli automates 30–60% of that work for ~£15K/year.
Compute is metered like AWS. Seats are flat per builder. Nothing hidden, no bundles, no toggle gymnastics.
HOTCHILLI INVOICE — May 2026
Customer: Acme Engineering Ltd
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SEATS 4 builders × £99 £396.00
COMPUTE
Standard runners 86.4 hours × £0.40 £34.56
Always-on small server 720 hours × £0.15 £108.00
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£142.56
STORAGE AND DATABASE
Application database (4.2 GB) £0.30/GB £1.26
Object storage — active (18 GB) £0.05/GB £0.90
Object storage — archive (12 GB) £0.01/GB £0.12
Egress (43 GB, free tier covers) £0.00
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£2.28
AI INFERENCE
Standard AI minutes 412 mins × £0.15 £61.80
TELEPHONY
Inbound calls 1,800 mins × £0.02 £36.00
Outbound calls (UK) 540 mins × £0.03 £16.20
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£52.20
PHONE NUMBERS
UK geographic (3) 3 × £1 £3.00
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TOTAL £657.84
─────────────────────────────────────────────────────────────✓ Compare to one credit controller fully loaded: ~£3,083/month.
✓ Hotchilli is 21% of the cost — and runs 24/7.
Most AI platforms route every job through expensive LLM inference. Hotchilli doesn't.
The Parser walks each flow deterministically on CPU. AI agents are called only when a flow actually needs judgement — typically a small fraction of the work.
That's why a 200-staff business often pays under £100/month for AI inference, not the thousands competing platforms would bill for the same workload.
One credit controller fully loaded ≈ £37K/year. Hotchilli at £5,832/year is 16% of that — and the team gets chasing, routing, dispatch and reminders all automated.
A 10-person ops team costs £400K–£600K/year. Hotchilli at £16,704/year automates 30–60% of that work for 3–4% of the staff cost.
An FDE engagement is £500K–£4M. An in-house AI team is £1.5M+/year. Hotchilli at £90K/year delivers the same operational outcome.
Hotchilli is a platform for automating the work that office staff do — call routing, follow-up chases, document processing, agent responses, batch jobs. The compute is engineered for that specific shape of workload.
We don't sell general web hosting, container orchestration, or arbitrary VMs. If you need those, your AWS account is the right place. Hotchilli is the right place when the work you're automating is process work.
This focus is why the platform pricing is the way it is — predictable, transparent, and aligned with the value of the work being automated.
One of our architects sits with you. We build your first automation together. Live in your business, end of the call.
Need help getting started? We do consulting too — hotchilli.ai →